Sustainable Consumption

Why Sustainable Consumption Matters to Inaam

The way people buy, use and dispose of products shapes the health of the planet and the wellbeing of communities. Sustainable consumption is about making choices that value longevity, quality and responsibility instead of convenience and waste. For Inaam, this pillar highlights the shift toward conscious living, where everyday purchases support ethical production and lower environmental harm. By backing brands that create durable, low impact and transparent products, we help encourage lifestyles that protect both people and the planet.

A Global Shift Toward Conscious Living

Consumers everywhere are rethinking the true cost of their everyday habits. From the rise of ethical fashion to the demand for cleaner ingredients and responsible packaging, people want products that match their values. This shift is creating a global movement worth hundreds of billions as shoppers prioritise quality over quantity and ditch old patterns of throwaway culture.

Governments are strengthening sustainability regulations, brands are redesigning their supply chains and innovators are building new business models centred on reuse, repair and long life design. Sustainable consumption is becoming a major driver of economic change, influencing how companies create products and how consumers choose to spend.

By investing in this theme, you support the companies helping people live with more intention. This pillar celebrates the innovations making sustainable choices easier, more accessible and aligned with the needs of modern lifestyles.

What This Theme Covers

Sustainable Consumption examines the everyday behaviours and industries that shape global demand.

Fast Fashion
The rapid production of low cost clothing leads to high waste and poor working conditions. We support solutions that prioritise durability, ethical sourcing and circular design.

Fast Food
Convenient food options often rely on unsustainable ingredients, packaging and supply chains. Companies promoting healthier, low impact and responsibly sourced meals help shift this trend.

Day to Day
From household goods to personal care, everyday products have a major environmental footprint. Brands creating reusable, low waste or cleaner alternatives help people live more sustainably without sacrificing convenience.

Companies Shaping a More Conscious Future

Companies within this theme are evaluated through our three impact pillars: Financial Robustness, Purposeful Impact and Leadership Calibre and Intentionality. These pillars help us highlight organisations delivering strong performance while guiding consumers toward more responsible choices.

BYD Company Limited

Leading Chinese multinational specialising in electric vehicles, batteries and clean energy technologies.
Headquartered in Shenzhen, China

Financial Robustness

Market Cap: USD 88.9 B
A global leader in electric vehicles and clean energy solutions with strong financial momentum and rapid international expansion.

Purposeful Impact

BYD reduces reliance on fossil fuel based transportation through electric vehicles, batteries and energy storage systems. Their products help lower emissions and encourage consumers to make cleaner everyday choices.

Leadership Calibre and Intentionality

A mission driven leadership team committed to accelerating sustainable mobility and making low emission transport accessible to more communities around the world.

Financial Robustness

Market Cap: USD 0.2 B
A widely recognised sustainable fashion brand with strong global presence and a growing portfolio of eco focused products.

Purposeful Impact

Allbirds uses natural materials such as merino wool and sugarcane based foam to reduce environmental impact. Their low carbon manufacturing and responsible sourcing support the move toward more conscious fashion and lifestyle habits.

Leadership Calibre and Intentionality

A sustainability led leadership team committed to transparency, innovation and designing products that minimise environmental harm across their entire lifecycle.