Rethinking Everyday Consumption

Modern life moves fast but our habits have come at a cost. From cheap, disposable clothing to industrial fast food and single-use products, overconsumption is damaging ecosystems, accelerating waste, and draining resources. The good news? A new generation of companies is rethinking consumption altogether - designing products that last longer, nourish better, and tread lighter on the planet.

Sustainable consumption is about making smarter choices. Not just for individuals, but for entire industries. It’s about quality over quantity, transparency over convenience, and progress over waste. Through inaam, you can invest in businesses that are reshaping what it means to live well and responsibly in a modern world.

What we target

Slowing Down Fast Fashion

The fashion industry produces enormous waste and emissions and much of it ends up in landfill after only a few wears. Fast fashion’s constant cycle of cheap production and rapid consumption has made clothing one of the planet’s biggest polluters. inaam lets you invest in companies that supports a shift from throwaway culture to one built on craftsmanship, transparency, and respect for both people and the planet.

Rethinking Fast Food

Fast food has made convenience king but it’s also contributed to poor health, food waste, and enormous carbon footprints. Sustainable consumption in food is about slowing down, sourcing responsibly, and supporting brands that care about nutrition, ethics, and the environment. inaam lets you invest in companies that focus on real ingredients, plant-based options, and supply chains that reward farmers instead of exploiting them. By investing in this movement, you’re helping to build a food culture that nourishes people and the planet alike.

Changing Everyday Habits

From plastic packaging to disposable coffee cups, much of our environmental impact comes from small, everyday decisions. Companies are now creating simple, sustainable alternatives that make it easy for people to live responsibly without giving up convenience.

Why Invest Now

Consumers around the world are demanding change and the companies that listen are winning. Sustainability is no longer a niche; it’s the future of business. Governments are introducing stricter environmental standards, and younger generations are driving growth in ethical fashion, food, and household products.

Through inaam’s Sustainable Consumption theme, you can invest in the businesses leading this shift by those tackling fast fashion, fast food, and everyday waste with creativity, responsibility, and innovation. Together, they’re redefining what good consumption looks like and proving that conscious living can drive real growth.